Thu 03, 2026
Faced with mounting environmental pressures and increasingly stringent market requirements, Khánh Hân Group has chosen to develop a circular agriculture model, proactively investing in a farm system to control quality and optimize the value of its agricultural products.
In recent years, Vietnam's agricultural sector has been witnessing a strong shift from traditional production toward modern, sustainable models. Within this trend, circular agriculture — where resources are reused and operated in a closed loop — is gradually becoming a direction pursued by many businesses.
Direct Investment in Farms
Rather than relying on a fragmented supply chain, Khánh Hân Group has chosen a proactive approach: directly investing in and operating its own farms. According to a company representative, controlling the process from input to output helps ensure product consistency and minimizes production risks.
This model allows the company to:
- Control seed/breeding quality and cultivation processes
- Proactively adjust output according to market demand
- Optimize long-term operating costs
At Khánh Hân Group's farms, the production process is organized to minimize waste as much as possible. Post-harvest by-products are processed and reused as organic fertilizer, helping improve soil quality and reduce dependence on chemical fertilizers.
Irrigation water is used efficiently through an automated irrigation system and is also recirculated during production. Biological products are also prioritized to replace chemicals in crop care.
According to industry experts, applying a circular model not only helps reduce input costs but also increases the resilience of the agricultural ecosystem — an important factor amid climate change.
Applying Technology to Improve Efficiency
A notable point in Khánh Hân Group's strategy is the integration of technology into farm management. Sensor systems are used to monitor environmental indicators such as humidity, temperature, and soil nutrients.
Data is updated in real time, allowing cultivation processes to be adjusted with precision. At the same time, traceability technology is also being deployed to increase product transparency.
The combination of technology and the circular model is seen as a solution that helps improve productivity while still ensuring sustainability.
Focus on Clean Agricultural Products
According to Mr. Bùi Duy Xuân – Chairman of Khánh Hân Group, the company positions its products around being clean, safe, and traceable. The production process is tightly controlled, with chemical use minimized as much as possible and biological solutions prioritized.
As consumers increasingly focus on health and the environment, this is seen as an important competitive advantage for the company.
Beyond production, Khánh Hân Group is gradually completing its value chain by investing in preliminary processing, packaging, and distribution. Reducing intermediaries helps products retain their quality and increases their commercial value.
The company is also expanding partnerships with domestic and international partners to bring its agricultural products into potential markets.
As the agricultural sector faces the need for restructuring, the circular agriculture model is regarded as well-suited to the trend toward sustainable development.
With a well-planned investment strategy and clear direction, Khánh Hân Group is expected to continue expanding this model, contributing to raising the value of Vietnamese agricultural products in the market.
Khánh Hân Group General Summary
